Building A New Telco From The Ground Up
In 2020, we created GOMO’s brand identity and launched it with a bang.
The task for GOMO was to create a unique identity for a new telco in a country where everybody hates telcos. Simple, right?
In 2020, I was a senior art director with Publicis JimenezBasic when we were given the challenge of creating a telco’s identity from scratch. I soon found myself leading the art direction of what would become GOMO, shaping everything from the logo, to its packaging, and the art direction of its photography and what would become a unique look unlike other telcos.
It was an absolute dream to create the image that would introduce audiences to the brand new GOMO experience. I designed the courier sleeve and SIM card packaging that became the subject of many unboxing vlogs and articles.
Unboxing images by GamingPH, used with permission.
We launched GOMO through an online film with an edgy vibe no other telco could imitate.
First impressions last, so we launched GOMO with an online film that looked like nothing else in the market.
From styling, to sound, and set design, we needed to craft an online video that stood out from the saturated telco market. Forgoing the typical imagery of content consumption and productivity that were prevalent in other telco materials, we launched GOMO with an online video that felt more fashion than functional.
Other local telcos talked about 5G as if it were a hot new topic, but GOMO was way ahead of them.
So we dubbed GOMO “The OG 5G”.
We created an online film that veered away from the pseudo-futuristic branding the competitors were doing and made a uniquely GOMO video, with charm and wit that speaks to the younger generation.
GOMO was so early to the 5G game that the video’s special effects couldn’t even make it on time
